Spring Hotel Outlook Shows Stability and Consistency in North American Markets
NEW YORK—TravelClick released new data from the company’s March 2018 North American Hospitality Review (NAHR). According to this data, North American hoteliers are continuing to see growth across all travel segments, up 0.7% in ADR and 1.7% in bookings during the first quarter of 2018. This marks an ongoing positive trend from the beginning of the year.
Transient travel in particular is experiencing solid growth in bookings, up 2.2% overall, 1.7% in transient business and 2.6% in transient leisure. This segment is also seeing a boost in RevPAR, up 3.3% for transient travel overall, 2.9% for transient business and 3.6% for transient leisure.
“With the spring travel season kicking off, the improved month-over-month performance across business and leisure transient bookings is very encouraging news for hoteliers,” said John Hach, senior industry analyst, TravelClick. “Additionally, as we head into the second quarter of 2018, the data shows that both rates and occupancy are continuing to hold steady for now.”
For the next 12 months (March 2018 to February 2019), transient bookings are up 3.4% year-over-year, and ADR for this segment is up 2.3%. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 4.7% in bookings, and ADR is up 2.2%. Additionally, the transient business (negotiated and retail) segment is up 1.4% in bookings, and ADR is up 2.8%. Lastly, group bookings are slightly up 0.4% in committed room nights over the same time last year, and ADR is up 1.3%.
The March NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by March 1, 2018, from the period of March 2018 – February 2019.